In FOCUS March 2013, Antonio Addis discusses the inadequacies of information and communication in pharmacovigilance and also challenges us, ‘Do try and find someone asserting that information in pharmacovigilance is useless’. In FOCUS July 2013, Richard Smith talks about peoples’ perception of drug safety and ends, ‘My conclusion is that Britain—like most countries—is awash with drugs, and that although Britons are well aware that some drugs can be dangerous they are generally hazy on the ratio of benefits to risks.